There has been speculation that Apple might make iMessage more social in nature, though it’s not clear what Cupertino would achieve in doing this until it wants to compete with WhatsApp. In addition to that, Apple is said to be making changes to iMessage, the messaging platform that drives people to buy iPhones over Android smartphones. Husson expects Apple to announce more privacy features as well as new notification controls, allowing users to set preferences based on their current statuses like time of the day and different activities - sleeping, driving, or working. Related | From Guwahati to Gurgaon, Apple handholds Indian developers on the accelerator lane
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